Hi LashLover, Welcome to the 30th edition of LashLetter, where beauty meets innovation. In this edition, we’re looking beyond trends and focusing on how lash businesses […]
In a slower beauty market, many brands struggle with overstock while waiting for demand to recover. Based on direct observations from working with buyers across multiple […]
The Market Is Slower, But Deals Are Still Being Made Across the beauty industry, many lash businesses are facing the same challenge: slower sell-through, tighter budgets, […]
In the beauty industry especially in lash categories, assortment decisions are often explained through trends. Natural vs. volume. Wispy vs. bold. Minimal vs. dramatic. But in […]