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PT.Bintang Mas Triyasa
February 20, 2026
Lash Brand

Why Fewer SKUs on Lash Brands Are Winning More Shelves in 2026

In 2026, shelf space is no longer a reward for variety. It is a test of decision clarity. Across global beauty retail, buyers are not asking […]
February 20, 2026
LashLetter 34

LashLetter 30: In a Slower Market, How Lash Brands Reduce Risk Without Slowing Growth?

Hi LashLover, Welcome to the 30th edition of LashLetter, where beauty meets innovation. In this edition, we’re looking beyond trends and focusing on how lash businesses […]
February 12, 2026
overstock prevention strategy

Overstock Prevention Strategy: What We Learned From Beauty Buyers Who Still Sealed Deals

In a slower beauty market, many brands struggle with overstock while waiting for demand to recover. Based on direct observations from working with buyers across multiple […]
February 12, 2026
Lash Brand reduce risk

How Smart Lash Businesses Are Closing Deals Without Overstock

The Market Is Slower, But Deals Are Still Being Made Across the beauty industry, many lash businesses are facing the same challenge: slower sell-through, tighter budgets, […]
February 12, 2026
Spikey Lashes

How “Spikey” Lashes Sell Differently Around the World

The Look Is Global. The Buying Habit Is Not. In January, we explored how one Spikey Lashes design can be sold across cultures through the right […]
February 4, 2026
Assortment Decisions Lash Brand

Assortment Decisions Aren’t About Trends, They’re About Risk

In the beauty industry especially in lash categories, assortment decisions are often explained through trends. Natural vs. volume. Wispy vs. bold. Minimal vs. dramatic. But in […]