EYELASHESWORLD.COM

Executive Epistle



PT.Bintang Mas Triyasa
September 24, 2026
Lash Styles

Are Consumers Buying Lash Styles or the Looks They Create?

Walk into the false eyelash aisle and you’ll find plenty of familiar words of lash styles: natural, wispy, volume, cat-eye, doll-eye. They make products easy to […]
September 21, 2026
False Eyelashes

When Eye Makeup Gets Bolder, Do False Eyelashes Need to Get Bigger?

For years, a bolder eye look seemed to come with one obvious answer: bigger false eyelashes. More length, volume, drama. But beauty in 2026 is becoming […]
September 7, 2026
Beauty Innovation

The Beauty of Removing Friction: Where the Next Beauty Innovation Will Come From

Beauty innovation has traditionally been about adding something new: a new ingredient, a new formula, a new finish, or a new way to create a look. […]
September 3, 2026
Lash Glue

Lash Glue or Pre-Glued? What the Shift Means for Lash Brands

False lashes have always involved more than choosing the right style. For some consumers, applying lash glue is simply part of the routine. It gives them […]
August 19, 2026
Good Product

When a Good Product Isn’t the Right Product

In beauty development, there is an important difference between creating a good product and creating the right product for the market. A new concept can be […]
July 13, 2026
summer eye makeup wet look

Summer Changes More Than the Weather. It Changes Beauty.

Key Takeaways Summer beauty trends often reveal changing consumer preferences before they become long-term market movements. This year’s eye makeup trends share a common direction: lighter […]