EYELASHESWORLD.COM

Executive Epistle



PT.Bintang Mas Triyasa
June 10, 2026
beauty consumers

Consumers Are Exploring More, But Buying More Carefully

Key Takeaways Beauty consumers have more access to products, trends, and information than ever before. Discovery and purchasing are no longer the same thing. Consumers are […]
June 10, 2026
beauty trend

The Difference Between a Beauty Trend and an Opportunity

Key Takeaways Not every beauty trend becomes a successful business opportunity. Consumer attention and consumer demand are not always the same thing. Successful brands look beyond […]
June 4, 2026
Product and Brand

The Difference Between a Product and a Brand

Walk through any beauty exhibition and you’ll see thousands of products competing for attention. New formulas, new packaging, new ingredients, new trends. Every company wants buyers […]
April 30, 2026
Lash Brand

Most Lash Brand Are Competing on the Wrong Thing

In today’s beauty market, lash brand competition appears more intense than ever. New styles are launched constantly, trends evolve rapidly, and innovation is often seen as […]
April 24, 2026
Blurred Makeup Trend

The Rise of Blurred Makeup Trend

The blurred makeup trend highlighted by Vogue & Elle Magazine is redefining how beauty looks today. Soft, diffused finishes are replacing sharp lines and heavy definition.As […]
April 20, 2026
Lash Products

Why Most Lash Products Don’t Scale (Insights from Our “Designing Lash Products That Scale” Webinar)

Last week, we hosted a webinar titled Designing Lash Products That Scale, where we explored a question many beauty brands are starting to face: Why do […]