After the 17 years + Eyelashes World journey, for the first time ever, we are participating in Beauty Istanbul 2026. This participation marks an exciting new […]
The blurred makeup trend highlighted by Vogue & Elle Magazine is redefining how beauty looks today. Soft, diffused finishes are replacing sharp lines and heavy definition.As […]
Hi LashLover, Welcome to the 32th edition of LashLetter, where beauty meets innovation. In this edition, we’re exploring a question many brands are starting to face: […]
Last week, we hosted a webinar titled Designing Lash Products That Scale, where we explored a question many beauty brands are starting to face: Why do […]
Natural false eyelashes are everywhere right now. But they’re not winning because they look better.They’re winning because they feel easier to wear. That’s a very different […]
Lately, packaging has become a real conversation. Material costs are rising especially plastic.Margins are under pressure.Many brands are actively rethinking packaging as an opportunity to optimize. […]