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PT.Bintang Mas Triyasa
April 15, 2026
natural false eyelashes

The Rise of Natural Lashes Isn’t About “Natural”

Natural false eyelashes are everywhere right now. But they’re not winning because they look better.They’re winning because they feel easier to wear. That’s a very different […]
April 10, 2026
Packaging

Packaging Isn’t Just a Cost: How Lash Packaging Impacts Sales and Buyer Decisions

Lately, packaging has become a real conversation. Material costs are rising especially plastic.Margins are under pressure.Many brands are actively rethinking packaging as an opportunity to optimize. […]
March 31, 2026
repeat orders

Designing Lash Styles for Repeat Orders: How Beauty Brands Turn Trends into Bestsellers

In the beauty industry, launching a new lash style often starts with one question: Will this trend attract attention? But for many beauty brands, the more […]
March 13, 2026
spiky lashes

LashLetter 31: Why Trends Fade & Why Beauty Stays Resilient

Hi LashLover, Welcome to the 31st edition of LashLetter, where beauty meets innovation. In this edition, we’re diving into two psychological and economic shifts currently shaping […]
March 11, 2026
false eyelashes market

Why Not Every Lash Trend Becomes a Bestseller in the False Eyelashes Market

New lash trends appear constantly in the beauty industry. A style can quickly gain attention through social media, influencers, or beauty tutorials. But across the false […]
March 11, 2026
Lipstick Effect

When Big Purchases Pause, Small Beauty Products Rise

When the economy becomes uncertain, consumers usually start pulling back on big purchases like luxury fashion, travel plans, new gadgets. Many of these expenses are often […]