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PT.Bintang Mas Triyasa
April 27, 2026
Beauty Istanbul 2026

From Indonesia to the World: Eyelashes World at Beauty Istanbul 2026

After the 17 years + Eyelashes World journey, for the first time ever, we are participating in Beauty Istanbul 2026. This participation marks an exciting new […]
April 24, 2026
Blurred Makeup Trend

The Rise of Blurred Makeup Trend

The blurred makeup trend highlighted by Vogue & Elle Magazine is redefining how beauty looks today. Soft, diffused finishes are replacing sharp lines and heavy definition.As […]
April 22, 2026
LashLetter 34

LashLetter 32: What Gets Picked and What Gets Reordered Are Not the Same

Hi LashLover, Welcome to the 32th edition of LashLetter, where beauty meets innovation. In this edition, we’re exploring a question many brands are starting to face: […]
April 20, 2026
Lash Products

Why Most Lash Products Don’t Scale (Insights from Our “Designing Lash Products That Scale” Webinar)

Last week, we hosted a webinar titled Designing Lash Products That Scale, where we explored a question many beauty brands are starting to face: Why do […]
April 15, 2026
natural false eyelashes

The Rise of Natural Lashes Isn’t About “Natural”

Natural false eyelashes are everywhere right now. But they’re not winning because they look better.They’re winning because they feel easier to wear. That’s a very different […]
April 10, 2026
Packaging

Packaging Isn’t Just a Cost: How Lash Packaging Impacts Sales and Buyer Decisions

Lately, packaging has become a real conversation. Material costs are rising especially plastic.Margins are under pressure.Many brands are actively rethinking packaging as an opportunity to optimize. […]