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PT.Bintang Mas Triyasa
March 13, 2026
LashLetter 37

LashLetter 31: Why Trends Fade & Why Beauty Stays Resilient

Hi LashLover, Welcome to the 31st edition of LashLetter, where beauty meets innovation. In this edition, we’re diving into two psychological and economic shifts currently shaping […]
March 11, 2026
false eyelashes market

Why Not Every Lash Trend Becomes a Bestseller in the False Eyelashes Market

New lash trends appear constantly in the beauty industry. A style can quickly gain attention through social media, influencers, or beauty tutorials. But across the false […]
March 11, 2026
Lipstick Effect

When Big Purchases Pause, Small Beauty Products Rise

When the economy becomes uncertain, consumers usually start pulling back on big purchases like luxury fashion, travel plans, new gadgets. Many of these expenses are often […]
March 5, 2026
Lash Brand

Innovation Isn’t Enough: Why Scalability Determines Lash Brand Survival in 2026

In the beauty industry, innovation attracts attention. A new pre-mapped cluster lash launches.It sells fast.Influencers talk about it. From the outside, it looks like a success […]
February 25, 2026
Hero SKU

The Rise of the “Hero SKU” Strategy in Beauty 2026

In 2026, beauty growth no longer comes from launching more products.It comes from launching fewer products that customers buy again and retailers confidently reorder. Across consumer […]
February 20, 2026
Lash Brand

Why Fewer SKUs on Lash Brands Are Winning More Shelves in 2026

In 2026, shelf space is no longer a reward for variety. It is a test of decision clarity. Across global beauty retail, buyers are not asking […]