Key Takeaways Beauty consumers have more access to products, trends, and information than ever before. Discovery and purchasing are no longer the same thing. Consumers are […]
Key Takeaways Not every beauty trend becomes a successful business opportunity. Consumer attention and consumer demand are not always the same thing. Successful brands look beyond […]
Key Takeaways Josei Lashes are inspired by the growing popularity of manga-inspired eye looks. They combine defined lash spikes with wearable styling for modern beauty consumers. […]
Walk through any beauty exhibition and you’ll see thousands of products competing for attention. New formulas, new packaging, new ingredients, new trends. Every company wants buyers […]
False eyelashes and mascara often seem like the perfect pair. Many beauty enthusiasts automatically reach for mascara before or after applying their lashes, assuming it is […]