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PT.Bintang Mas Triyasa
September 24, 2026
Lash Styles

Are Consumers Buying Lash Styles or the Looks They Create?

Walk into the false eyelash aisle and you’ll find plenty of familiar words of lash styles: natural, wispy, volume, cat-eye, doll-eye. They make products easy to […]
September 21, 2026
False Eyelashes

When Eye Makeup Gets Bolder, Do False Eyelashes Need to Get Bigger?

For years, a bolder eye look seemed to come with one obvious answer: bigger false eyelashes. More length, volume, drama. But beauty in 2026 is becoming […]
September 17, 2026
LashLetter 37

LashLetter 37: Three Ways to Rethink Your Next Lash Launch

Hi LashLover, Welcome to the 37th edition of LashLetter, where beauty meets innovation. In this edition, we explore three questions shaping smarter lash decisions: which trends […]
September 9, 2026
Beautyworld Dubai

Meet Us at the Show: Beautyworld Dubai & Trade Expo Indonesia

After sharing why October will take Eyelashesworld from Beautyworld Dubai to Trade Expo Indonesia, it is time to introduce the people who will be there. Because […]
September 7, 2026
Beauty Innovation

The Beauty of Removing Friction: Where the Next Beauty Innovation Will Come From

Beauty innovation has traditionally been about adding something new: a new ingredient, a new formula, a new finish, or a new way to create a look. […]
September 3, 2026
Lash Glue

Lash Glue or Pre-Glued? What the Shift Means for Lash Brands

False lashes have always involved more than choosing the right style. For some consumers, applying lash glue is simply part of the routine. It gives them […]