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PT.Bintang Mas Triyasa
May 6, 2026
Lash Product

Why Customers Don’t Choose Your Lash Product (Even If It’s Good)

In today’s beauty market, having a good product is no longer enough. Many lash brands invest heavily in quality e.g. better materials, refined designs, and improved […]
April 30, 2026
Lash Brand

Most Lash Brand Are Competing on the Wrong Thing

In today’s beauty market, lash brand competition appears more intense than ever. New styles are launched constantly, trends evolve rapidly, and innovation is often seen as […]
April 27, 2026
Beauty Istanbul 2026

From Indonesia to the World: Eyelashes World at Beauty Istanbul 2026

After the 17 years + Eyelashes World journey, for the first time ever, we are participating in Beauty Istanbul 2026. This participation marks an exciting new […]
April 24, 2026
Blurred Makeup Trend

The Rise of Blurred Makeup Trend

The blurred makeup trend highlighted by Vogue & Elle Magazine is redefining how beauty looks today. Soft, diffused finishes are replacing sharp lines and heavy definition.As […]
April 22, 2026
spiky lashes

LashLetter 32: What Gets Picked and What Gets Reordered Are Not the Same

Hi LashLover, Welcome to the 32th edition of LashLetter, where beauty meets innovation. In this edition, we’re exploring a question many brands are starting to face: […]
April 20, 2026
Lash Products

Why Most Lash Products Don’t Scale (Insights from Our “Designing Lash Products That Scale” Webinar)

Last week, we hosted a webinar titled Designing Lash Products That Scale, where we explored a question many beauty brands are starting to face: Why do […]