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PT.Bintang Mas Triyasa
September 7, 2026
Beauty Innovation

The Beauty of Removing Friction: Where the Next Beauty Innovation Will Come From

Beauty innovation has traditionally been about adding something new: a new ingredient, a new formula, a new finish, or a new way to create a look. […]
September 3, 2026
Lash Glue

Lash Glue or Pre-Glued? What the Shift Means for Lash Brands

False lashes have always involved more than choosing the right style. For some consumers, applying lash glue is simply part of the routine. It gives them […]
August 20, 2026
LashLetter 37

LashLetter 36: From Lash Styles to Lash Mapping: What Changes for Brands?

Hi LashLover, Welcome to the 36th edition of LashLetter, where beauty meets innovation. Two different stories. One question: what can the lash market tell us about […]
August 19, 2026
Good Product

When a Good Product Isn’t the Right Product

In beauty development, there is an important difference between creating a good product and creating the right product for the market. A new concept can be […]
August 14, 2026
Lash Mapping

From Lash Style to Lash Mapping

How DIY Clusters Are Changing the Way Consumers Create Their Lash Look For years, buying false eyelashes meant choosing a finished look. Natural. Wispy. Dramatic. Cat-eye. […]
August 14, 2026
markets

Two Shows. Two Markets. One Month.

How Eyelashesworld Is Taking Indonesian-Made Lashes to Two Global Trade Markets October will be a busy month for Eyelashes World. Within just eight days, we will […]