Hi LashLover,

Welcome to the 37^th edition of LashLetter, where beauty meets innovation.

In this edition, we explore three questions shaping smarter lash decisions: which trends are worth launching, how changing application preferences can expand your assortment, and where reducing friction can unlock new product opportunities. Use these insights to make sharper decisions about what to develop, launch, and keep.

Catch up on all LashLetter here.

Are Pre-Glued Lashes Replacing Traditional Lashes?

Are Pre-Glued Lashes Replacing Traditional Lashes?

Pre-glued lashes are gaining attention, but does that mean traditional lash glue is becoming obsolete? Not necessarily.

The shift is less about replacement and more about consumer preference. While some value control and flexibility, others simply want fewer steps in their beauty routine.

Explore what this shift means for your lash assortment.

What If the Next Beauty Innovation Is About Doing Less?

Beauty innovation often focuses on adding something new. But what if the bigger opportunity is removing what makes a product harder to use?

From application steps and confusing choices to learning curves, friction can quietly stand between consumers and the results they want.

Discover where removing friction could unlock your next beauty product opportunity.

Two Shows. Four Faces. Meet the Team.

Who’s behind the booth this October?

Meet the Eyelashesworld team heading to Beautyworld Dubai and Trade Expo Indonesia and get to know the people ready to hear your ideas, answer your questions, and explore what’s possible together.

Enjoy our edition of Lashletter 37