EYELASHESWORLD.COM

Executive Epistle



PT.Bintang Mas Triyasa
April 10, 2026
Packaging

Packaging Isn’t Just a Cost: How Lash Packaging Impacts Sales and Buyer Decisions

Lately, packaging has become a real conversation. Material costs are rising especially plastic.Margins are under pressure.Many brands are actively rethinking packaging as an opportunity to optimize. […]
March 31, 2026
repeat orders

Designing Lash Styles for Repeat Orders: How Beauty Brands Turn Trends into Bestsellers

In the beauty industry, launching a new lash style often starts with one question: Will this trend attract attention? But for many beauty brands, the more […]
March 11, 2026
false eyelashes market

Why Not Every Lash Trend Becomes a Bestseller in the False Eyelashes Market

New lash trends appear constantly in the beauty industry. A style can quickly gain attention through social media, influencers, or beauty tutorials. But across the false […]
March 11, 2026
Lipstick Effect

When Big Purchases Pause, Small Beauty Products Rise

When the economy becomes uncertain, consumers usually start pulling back on big purchases like luxury fashion, travel plans, new gadgets. Many of these expenses are often […]
March 5, 2026
Lash Brand

Innovation Isn’t Enough: Why Scalability Determines Lash Brand Survival in 2026

In the beauty industry, innovation attracts attention. A new pre-mapped cluster lash launches.It sells fast.Influencers talk about it. From the outside, it looks like a success […]
February 25, 2026
Hero SKU

The Rise of the “Hero SKU” Strategy in Beauty 2026

In 2026, beauty growth no longer comes from launching more products.It comes from launching fewer products that customers buy again and retailers confidently reorder. Across consumer […]