EYELASHESWORLD.COM

Executive Epistle



PT.Bintang Mas Triyasa
April 24, 2026
Blurred Makeup Trend

The Rise of Blurred Makeup Trend

The blurred makeup trend highlighted by Vogue & Elle Magazine is redefining how beauty looks today. Soft, diffused finishes are replacing sharp lines and heavy definition.As […]
April 20, 2026
Lash Products

Why Most Lash Products Don’t Scale (Insights from Our “Designing Lash Products That Scale” Webinar)

Last week, we hosted a webinar titled Designing Lash Products That Scale, where we explored a question many beauty brands are starting to face: Why do […]
April 15, 2026
natural false eyelashes

The Rise of Natural Lashes Isn’t About “Natural”

Natural false eyelashes are everywhere right now. But they’re not winning because they look better.They’re winning because they feel easier to wear. That’s a very different […]
April 10, 2026
Packaging

Packaging Isn’t Just a Cost: How Lash Packaging Impacts Sales and Buyer Decisions

Lately, packaging has become a real conversation. Material costs are rising especially plastic.Margins are under pressure.Many brands are actively rethinking packaging as an opportunity to optimize. […]
March 31, 2026
repeat orders

Designing Lash Styles for Repeat Orders: How Beauty Brands Turn Trends into Bestsellers

In the beauty industry, launching a new lash style often starts with one question: Will this trend attract attention? But for many beauty brands, the more […]
March 11, 2026
false eyelashes market

Why Not Every Lash Trend Becomes a Bestseller in the False Eyelashes Market

New lash trends appear constantly in the beauty industry. A style can quickly gain attention through social media, influencers, or beauty tutorials. But across the false […]