The beauty world is buzzing with the rise of watercolor makeup; a dreamy, painterly trend where pastel pigments, diffused textures, and soft color layering come together to create magic. It’s fresh, expressive, and emotionally charged. A look that’s less about perfection, and more about storytelling through color.

Spotted on recent runways and reimagined by top creators on TikTok, watercolor makeup is quickly evolving from a niche artistic look to a mainstream beauty moment. Celebrities like Zendaya and Doja Cat have embraced the trend in editorial shoots and red carpet events, blending soft lilacs, baby blues, and rose tones to create ethereal, watercolor-inspired glam. On social media, this look is gaining momentum because it’s fun, freeing, and forgiving.

What makes this trend especially powerful is its versatility. It works across skin tones, invites emotional expression, and plays well with both bold and minimalist styles. And as the world leans into more personalized, artistic beauty looks, watercolor makeup is setting the tone for a new kind of aesthetic; gentle yet impactful, expressive yet wearable.

But here’s what most beauty brands are missing: the lashes to match.

As an Indonesia leading private label lash manufacturer, Eyelashesworld don’t just follow trends, we help shape them. And we’re seeing a clear demand for lash styles that complement this new wave of artistry.

That’s why we recommend two game-changing options to add to your brand’s collection:

The first one is Wet Look Lashes!

With their high-shine finish and spiky, editorial vibe, these lashes mimic the dewy, fresh-off-the-brush effect of watercolor makeup. They’re bold, eye-catching, and made to stand out without overshadowing the look. Perfect for Gen Z and beauty lovers chasing the next viral trend.

Another option is Bare Lashes

On the flip side, for customers who prefer a “no-makeup makeup” style, our Bare Lashes offer ultra-lightweight, natural-looking definition. They’re ideal for enhancing pastel looks while keeping everything soft, fresh, and real.

Whether your customers are artists with their makeup or lovers of subtle beauty, these lash styles complete the picture. And the best part? You don’t need to figure it all out alone.

We provide end-to-end private label services. From trend-based lash development to custom packaging, so you can move fast and lead the market with confidence.

The watercolor trend is here. The question is:
Will your lash brand ride the wave or miss the moment?

LashTalk and discuss how to win the market!