Hi LashLover,

Welcome to the 38th edition of our LashLetter, where beauty meets innovation.

In this Special Edition, we look ahead to 2027 with our latest Lash Trend Outlook. We explore how personalization and versatile product design are reshaping the way consumers experience lash beauty. To complement this forward-looking perspective, we revisit Halloween-inspired lash styles and share highlights from EyelashesWorld’s October journey at Beautyworld Dubai and Trade Expo Indonesia.

Together, these insights offer fresh perspectives for your next product decisions. Ultimately, they aim to help you strengthen your assortment strategy and identify new opportunities for your brand.

Catch up on all LashLetter here.

2027 Lash Trend Outlook: From Clean to Personal

We’ve been paying closer attention to how lash design is evolving.

The focus is shifting beyond simply adding volume or creating a natural look toward the effect lashes can create on the eyes.

We explored this shift in our new 2027 Lash Trend Report, looking at three emerging design directions shaping the next generation of lash looks.

Inside, you’ll find visual references and insights into the design elements behind these directions, and what they could mean for future lash collections.

Not Every Halloween Look Needs Dramatic Lashes

Halloween beauty often brings bold makeup and statement lashes into focus. Dramatic volume isn’t the only way to complete a seasonal look. Natural-looking lashes can add definition, balance, and character without overpowering the overall makeup.

For lash brands, this creates an opportunity to explore a wider range of seasonal styles. By looking beyond dramatic designs, brands can develop assortments that cater to different consumer preferences.

From Indonesia to Global Markets.

October brought EyelashesWorld to two important industry events: Beautyworld Dubai and Trade Expo Indonesia 2026. Through these exhibitions, we showcased Indonesian eyelash manufacturing and connected with beauty businesses exploring products, suppliers, and potential opportunities.

Take a look back at the people, moments, and industry connections that shaped our October journey.

Enjoy our edition of Lashletter 38