Hi LashLover,

Welcome to the 36^th edition of LashLetter, where beauty meets innovation.

Two different stories. One question: what can the lash market tell us about what comes next?

This month, we look at how lash styles are becoming more flexible, and what two very different beauty markets revealed during a busy October.

Catch up on all LashLetter here.

From Lash Style To Lash Mapping

What happens when one lash style is no longer just one look?

Consumers are becoming more comfortable mixing lengths, shapes and placements to create their own eye look. For brands, that opens up a different way to think about lash assortment not just by style, but by how products can work together.

When a Good Product Isn’t the Right Product

A great product does not always make the right business decision.
A new lash can look promising, but its potential depends on more than design and quality. Customer needs, market expectations, price points and positioning all shape whether an idea is worth developing.

One Busy October

Two shows. Two markets. Two very different conversations.

Beautyworld Dubai and Trade Expo Indonesia brought us into two different market environments and into conversations about different products, price points and consumer expectations.

For a manufacturer, these conversations are more than trade show feedback. They are clues to how products need to adapt from one market to another.

Enjoy our edition of Lashletter 36