In the beauty business, knowing how to sell a product is just as important as what you are selling. Sometimes, customers in different parts of the world want the exact same product, but they call it by different names.

For lash brand owners, this is a huge opportunity. Currently, the Spikey lashes trend is booming globally. In London, they call it “Vintage 60s.” In Tokyo, they call it “Idol Style.” You don’t need two different products to reach these customers. You just need one good design and the right story.

The Product: What Are We Selling?

Whether you are targeting the Western market or the Asian market, the physical lash is the same. Both styles share the same features:

1. Defined Spikes: Thick clusters of lashes that stand out clearly.
2. Gaps: Spaces between the lashes to make the eyes look wide and open.
3. Clear Band: A transparent band so the lashes look like they are floating.

If you stock this specific “Spikey” design, you have a product that works for everyone. You just need to change how you talk about it.

Strategy A: The Western Market (The Twiggy Look)

In the US and Europe, this trend is all about Nostalgia. Young people (Gen Z) love the fashion of the 1960s.

• How to sell it: Call it Retro, Edgy, Twiggy, or Mod
• The Vibe: Your photos should look cool and editorial. The customer wants to feel like a vintage fashion icon.

Strategy B: The Eastern Market (The Manga Look)

In Asia (China, Korea, Japan), the exact same lash is driven by Pop Culture, like Anime and K-Pop groups.

• How to sell it: Call it Manga Lashes, Idol Eyes, or Manhua.
• The Vibe: Your photos should look sweet, young, and cute. The goal is to make the eyes look bigger and innocent, like a doll.

Why This Is Good for Business

Why does this matter for your profit? It saves you money on Inventory.

Instead of making two different lash styles, you can manufacture one high-quality “Spikey” collection. To sell it to different countries, you simply change the packaging card or the marketing text. If the trend slows down in one country, you can still sell your stock to the other market. You are never stuck with dead products.

You don’t need to complicate things. At Eyelashesworld, we make the perfect “Spikey” lashes that fit both of these major trends.

Ready to simplify your inventory? Contact Us.