Hi LashLover,

Welcome to the 30th edition of LashLetter, where beauty meets innovation.

In this edition, we’re looking beyond trends and focusing on how lash businesses are actually making decisions in today’s challenging market. From smarter buying strategies to product formats that move better on shelf, February is all about reducing risk without slowing growth.

Get ready for an exclusive journey into the world of lashbeauty!💄🌏

Missed our previous editions? Catch up on all LashLetter here.

How Smart Lash Businesses Are Closing Deals Without Overstock

Think buyers have stopped ordering? Not quite.
The smartest lash businesses are still closing deals by simplifying assortments, choosing flexible hero SKUs, and buying with clearer intent.

Discover how today’s buyers reduce inventory risk while keeping products moving.

How “Spikey” Lashes Sell Differently Around the World

The “Spikey” look is still winning globally but not always in the same format.

In some markets, it works best as a bold strip lash. In others, it sells better as customizable clusters. Same look, different buying habits—and very different sell-through results.

Learn why format matters more than design in global Spikey lash sales.