False eyelashes have been a staple in the beauty world for over a century, starting as a secret weapon of Hollywood starlets and evolving into an everyday essential for millions. But how did we get from there to here?

Before we talk why false eyelashes business keep growing and become an important business in beauty industry, we need to know the history is false eyelashes itself. Let’s take a look at the journey of false lashes, how they’ve transformed over the decades, and why they’re now bigger than ever.

False eyelashes are innovated by Anna Taylor, a Canadian inventor back then in 1911. With this invention, this made a pivotal moment in the beauty industry. She introduces that there is a tool for enhancing beauty especially the eyes. It not only opened up new aesthetic possibilities but also show a shift in the beauty industry towards more inventive and bold cosmetic solutions.

The Glamorous Beginnings

In 1916, false eyelashes appear on screen in the first time when the movie director, D.W. Griffith, wanted actress Seena Owen to have fluttery lashes that can be seen on camera. A wigmaker painstakingly created the first set of false eyelashes by hand using human hair. It wasn’t long before these lashes became a Hollywood trend, with stars like Marilyn Monroe popularizing them in 1950s.

Back then, lashes were reserved for special occasions or the silver screen. But as the decades rolled on, they slowly become a beauty routines for woman. In 1970s, false eyelashes were synonymous with the bold and dramatic looks of the disco era.

False Eyelashes in the 21st Century

Fast forward into 2000s, this time marked a turning point for false eyelashes. With the rise of social media and the influence of beauty influencers on platforms like Instagram, YouTube and TikTok, lashes became more than just an accessory—they became a necessity. Beauty influencers like Huda Kattan and NikkieTutorials brought lashes into the spotlight, showcasing how they transform any makeup look.

According to a report by Fortune Business Insight, the global false eyelashes market size was valued at USD 1.41 billion in 2023 and is expected to reach USD 2.70 billion by 2032, exhibiting a CAGR of 7.63% during the forecast period. The demand for these products continues to grow as consumers seek out options that cater to different styles, preferences, and occasions.

Business Lashes Today

The business side of false eyelashes is more booming in the time. More entrepreneurs are entering the market, driven by the low entry barriers and the high demand for customizable lashes products. Private labeling has become a go-to strategy for many beauty brands, allowing them to offer unique lashes designs without the need for large-scale manufacturing facilities.

As a leading Indonesia false eyelashes manufacturer, EyelashesWorld understand that false eyelashes business is a high potential in this fast pace beauty industry. We gladly help you to enter this market as we specialize in helping aspiring beauty entrepreneurs bring their lash brand dreams to life.

Ready to Start Your Own Lash Brand?

If you’re inspired by the growth of the false eyelashes industry and are ready to dive into this thriving market, we’re here to help. Whether you want to create a single signature style or an entire collection, EyelashesWorld offers private label services tailored to your needs.

Get in touch with us today and let’s make your lash brand a reality!