When you are about to create your own eyelash brand, the first thing you might need to research is the false eyelashes supplier. It is no secret that false eyelashes help create a stronger makeup look. You can use your imagination when starting an eyelash business. Nowadays, there are many kinds of fake eyelashes in the cosmetic market. They have different styles and materials. It takes a lot of getting used to a certain eyelash. How it feels around your face affects your make-up in its entirety. Eyelashes are often connected with theatrical performers. It has a very strong effect to accentuate the make-up around the eyes.
Here are the tips to choose your false eyelashes supplier.
1) Research market trends
Surely you want to create a brand that has a lot of customers. In order to gain that, you need to know about what the market needs. You can do market research by joining online forums. Nowadays, there are a lot of cosmetics forums online. After you know what they need, you can offer the solution to their problems. For example, if they wanted a more natural-like eyelash, you could try creating a brand that looks natural but also has other selling points. It’s the first tip to being a successful full eyelashes supplier.
2) Choose the type of fake eyelashes
There are a lot of types of fake eyelashes. From individual lashes to extension lashes. When you’ve done your market research you need to match this with the type of lashes you need to supply. Start with one type that people needed the most, gradually you could add more types to create a product diversion.
3) Decide the materials of the lashes
Say you want your brand to be reusable, then you might want to try magnetic lashes. Or maybe you want one that has a waterproof barrier so that it couldn’t be affected by tears. Maybe you are creating a brand that can be used by people with a lot of sports activity. You can run a trial and error before choosing the right materials.
4) Adjust your budget
The budget is a crucial aspect of a business. You could create the most wanted product, but without good negotiation, you could not gain maximum profits. Therefore you need to be careful when planning the budget and products you want to create.
5) Research the company
Are the false eyelashes manufacture cruelty-free? You need to know about certain things about the company. Otherwise, you would not get many customers. You could find out about the company on the internet, or you can interview the Human Resources Department before choosing the company. Not only the cruelty-free status of the company, but you also need to know if the company has had problems in the past. This could affect your business in the long term.
That’s all the tips to choose your false eyelashes supplier. It is necessary to create a good image in the market. One way you could do it is to conduct user-based research so you could offer a solution to their problems.
As Indonesian leading fake eyelashes manufacture, EyelashesWorld are always ready to help you. We provide customization service so you can build your own false eyelashes styles, packaging and etc.
Contact us now to bring your vision to life!