Astonishingly, TikTok’s #sustainablebeauty has garnered a formidable 420.5 million views, reflecting a consumer shift that is validated by a recent NIQ survey wherein 69% of respondents […]
Gone are the days when makeup was solely about covering imperfections. For Gen Z, it’s an art form of expression, a palette of purpose. This vibrant […]
Redefining Beauty: The Rise of Playfulness, Experimentation, and DIY The beauty industry is undergoing a seismic shift, and it’s not just about the products on the […]
¡Ojos grandes, pestañas largas! That’s what Latin American women say when they want to look their best. And what better way to achieve those big, beautiful […]
Applying false eyelashes could be one of the most stressful things to do. Adding false eyelashes is important to accentuate the make-up around the eyes. Wearing […]