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PT.Bintang Mas Triyasa
December 31, 2025
As we approach 2026, the retail landscape for false eyelashes is undergoing its most significant shift in a decade. As a result, the consumer desire for […]
December 22, 2025
The phrase best eyelashes continues to dominate search behavior, yet its definition has quietly changed. In a market shaped less by spectacle and more by everyday […]
December 12, 2025
Hi LashLover, Welcome to the 28th edition of LashLetter, where beauty meets innovation. In this Special Edition, we break down the ‘Return of Realism’ trend forecasting […]
December 11, 2025
As we discussed in our 2026 Trend Outlook, the industry is undergoing a massive shift. The era of “Mega Volume” wall-to-wall density is making way for […]
December 10, 2025
The “Salon-First” Indicator In the global beauty industry, the professional eyelash extension market acts as the ultimate focus group. Every December, as appointment books fill up […]
December 3, 2025
For years, the motto for false eyelashes was “go big or go home.” We saw the rise of 25mm lengths, thick bands, and heavy drama. But […]