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PT.Bintang Mas Triyasa
February 4, 2026
Assortment Decisions Lash Brand

Assortment Decisions Aren’t About Trends, They’re About Risk

In the beauty industry especially in lash categories, assortment decisions are often explained through trends. Natural vs. volume. Wispy vs. bold. Minimal vs. dramatic. But in […]
January 29, 2026
repeat orders

LashLetter 29: One Lash, Two Markets: The Inventory Hack

Hi LashLover, Welcome to the 29th edition of LashLetter, where beauty meets innovation. In this edition, we uncover how the viral “Spikey” lash is bridging the […]
January 28, 2026
Spikey Lashes

One Lash, Two Worlds: How to Sell the “Spikey” Lashes Everywhere

In the beauty business, knowing how to sell a product is just as important as what you are selling. Sometimes, customers in different parts of the […]
January 22, 2026
Launch a successful brand, Lash business advice, too many lashes style

Why You Don’t Need 50 Lash Styles to Launch a Successful Brand

There is a common trap that many new beauty entrepreneurs fall into. It’s the feeling that to look professional, you need a massive catalog. You feel […]
January 15, 2026
False eyelashes that sell today, wisps, realism

Modern Pro Tips: How Beauty Brands Can Design False Eyelashes That Sell Today

In today’s lash market, success is no longer driven by dramatic visuals alone. For B2B beauty brands, distributors, and retailers, false eyelashes must align with how […]
January 10, 2026

Natural Eyelashes in India and the Rise of Hindi-Led Beauty Education

Beauty trends do not spread through products alone. They spread through language, education, and daily habits.In India, Hindi plays a central role in how millions of […]