Hi LashLover,

Welcome to the edition of LashLetter 33, where beauty meets innovation.

Get ready for an exclusive journey into the world of lashbeauty!💄🌏

Missed our previous editions? Catch up on all LashLetter here.

The New Era of Expressive Beauty

The Origins

False eyelashes were originally created to make emotions more visible on screen. But over time, they evolved into something far more personal.

Expressive Eyes

Runway beauty is becoming more expressive again. Across the 2026/2027 fashion season, eyes are returning as the emotional focus of beauty through smoky textures, soft definition, and artistic individuality. And lashes are evolving alongside that shift.

Istanbul Notes

Thank you for being part of our journey at Beauty Istanbul 2026. We’ve wrapped our favorite moments and conversations from the exhibition and we’d love for you to explore it.

Enjoy our edition of Lashletter 33 🙂