Hi LashLover,

Welcome to the 31st edition of LashLetter, where beauty meets innovation.

In this edition, we’re diving into two psychological and economic shifts currently shaping the false eyelashes market. From the trap of “viral” trends to the resilience of beauty during economic shifts, we explore what it truly takes to build a product that lasts.

Get ready for an exclusive journey into the world of lashbeauty!💄🌏

Missed our previous editions? Catch up on all LashLetter here.

The Trend Trap: Why Popularity ≠ Profit

A lash style can go viral overnight, but attention doesn’t always translate into a sustainable business. Many brands find that while bold, dramatic designs win “likes” on social media, they often fail to secure the holy grail of retail: the repeat order.

Discover why some lash styles keep selling while others don’t.

The “Lipstick Effect”: Beauty’s Economic Shield

When the economy gets tough, consumers pause big-ticket luxury items but they don’t stop looking for moments of confidence. This phenomenon, known as the Lipstick Effect, explains why lashes and small beauty upgrades often remain remarkably resilient.

Learn how consumer spending shifts toward “attainable luxury” and what this means for the future of your lash assortment.

Finally, if these topics sparked new questions about how beauty products actually scale in the market, we’ll be exploring them further in a dedicated webinar session.

From Trend to Reorder: Designing Lash Products That Keep Selling

In this session we will discuss:

• Why many trending lash styles struggle to sustain repeat demand
• How consumer behavior in beauty shifts during uncertain economic periods
• What brands should consider when designing lash styles for long-term demand

📅 Date and Time: To Be Confirmed