Hi LashLover,

Welcome to the 29th edition of LashLetter, where beauty meets innovation.

In this edition, we uncover how the viral “Spikey” lash is bridging the gap between Western “Twiggy” and Eastern “Manga” trends. We also explore why launching with a smaller product is the secret to minimizing risk and maximizing profit this year.

Get ready for an exclusive journey into the world of lashbeauty!💄🌏

Missed our previous editions? Catch up on all LashLetter here.

One Lash, Two Worlds: How to Sell the “Spikey” Lashes Everywhere

Did you know the viral “Spikey” lash is the ultimate inventory hack? In the West, it sells as the “Vintage Twiggy” look. In the East, it’s the “Manga/Idol” look. Learn how to use one single design to conquer two global markets.

Why You Don’t Need 50 Lash Styles to Launch a Successful Brand

Feeling the pressure to launch a massive catalog? Don’t. A focused “Capsule Collection” of versatile hero products often leads to higher cash flow and less dead stock. Read why a smaller catalog might be your secret weapon.