Before TikTok made it viral, British model and fashion icon Twiggy (Lesley Lawson) already had the world obsessed with her eyes. In the 1960s, she became known for her bold, doll-like makeup, especially her dramatically defined lower lashes. Instead of focusing only on the top lash line, Twiggy flipped the script; using painted-on lashes, mascara, and falsies to emphasize the under-eye area. The result? A wide-eyed, mod look that’s still unforgettable.
Fast-forward to today, and the beauty world is once again turning its eyes downward literally. According to City Magazine, Twiggy lashes have made a huge comeback, and Gen Z is loving it. Thanks to TikTok tutorials and viral GRWM (get ready with me) videos, everyone from beauty influencers to celebs like Selena Gomez is embracing the lower lash drama. Some go full retro with bold, spiky lower lashes, while others give it a modern twist using subtle clusters or minimalist mascara hacks.
One thing’s for sure: this trend is here to stay (at least for now), and it’s giving everyone major beauty inspo.
If your brand is looking for a fresh style to offer your customers this season, our Under Lashes Collection is your perfect pick. We’ve developed a versatile range of bottom lashes, designed to capture the nostalgic charm of Twiggy’s signature look while staying wearable and trendy for today’s beauty lovers.
Whether your customers want a bold editorial look or a soft, doe-eyed finish, we’ve got options they’ll love. Our under lashes are lightweight, easy to apply, and totally TikTok-trend-approved.
Twiggy lashes are more than a throwback, they’re a statement. As bold eyes take center stage again, your brand has the chance to offer something exciting and on-trend. By adding under lashes to your lineup, you’re not just following a fad! You’re giving your customers a fun, expressive way to stand out.
Let’s make retro the new now. Explore our Under Lashes Collection and bring this iconic trend to your brand.
Not sure which one? LashTalk first!
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